If Nolan wanted to show how 66 years pass in just 47 seconds, how would he do it?
For this project, we didn’t want to simply show the history of Bank Refah.
We wanted people to feel it.
So we filled those 66 years with the little details, memories, visual references and nostalgic moments that could make Iranians look at the screen and think:
“This is my story.”
Because through all these years, one thing remained constant: Bank Refah.
We’re incredibly happy that people connected with this motion, loved its story, and saw a piece of their own memories in it.
For us, that’s what great motion design should do:
Not just tell a story.
Make people feel that it was theirs